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04
Class Work
EXPERIMENTS, CAMPAIGNS & A FEW BIG WHAT-IFS · STUDENT CONCEPTS
The road to the front row.
PROJECT PREVIEW
SeatGeek: the customer journey
Mapping the moments between discovering an event and booking a seat.
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Two ideas. One audience.
PROJECT PREVIEW
SeatGeek: ads & A/B testing
Print and Instagram concepts exploring two creative directions.
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Words with a wild side.
PROJECT PREVIEW
Liquid Death: the blog
A brand-voice writing exercise with a little edge.
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Less ad. More thread.
PROJECT PREVIEW
Liquid Death: Reddit activation
A community-first concept built for conversation.
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7 seconds. Make them count.
PROJECT PREVIEW
SeatGeek: seven-second spots
Short commercials. A small window for a big idea.
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