Chef, writer and entrepreneur Catherine Smart brought me on in summer 2025 to grow her social channels ahead of her cookbook, Not From Concentrate, written for people with ADHD. I helped define her social brand around cooking for “busy brains” and created Smart Cooks, a signature vertical series of simple, delicious recipes. Catherine brought the recipe; I handled the creative direction, filming, editing, scheduling and uploading. Since then, she’s launched a podcast of the same name, and the book is now available for preorder.